KidSuper has opened its street soccer pitch It's on the rooftop of the the brand’s headquarters in Brooklyn

Recently, we had already sensed it: street soccer is back in style. From Nike-organized tournaments to events hosted by nss sports, the signs were clear. Now comes further confirmation from KidSuper with the inauguration of the KidSuper Football Field, a street soccer pitch built on the rooftop of KidSuper World, at 158 Roebling Street in Brooklyn — the brand’s headquarters. The project bears the KidSuper signature but isn’t a solo initiative: important partners such as Jameson Irish Whiskey, Hublot, and of course, PUMA, are involved. KidSuper had already collaborated with the German brand during the Club World Cup, designing the kits for all the participating teams, branded by PUMA.

KidSuper stated that this project was in the works for over 10 years, a tangible demonstration of its passion for football. Now that the pitch is a reality, the goal is twofold: on one hand, to engage the football community through a special membership that includes the chance to have your face featured on the side of the pitch wearing a personalized jersey, along with an exclusive invite to the opening tournament. On the other hand, to use the funds raised to keep the pitch accessible year-round to young New Yorkers and professionals alike. This initiative marks the first step toward building a real football club. KidSuper is in fact working on creating a brand tied to the project, with the stated ambition of replicating the "Wrexham model," turning a creative concept into a real club born within its own universe.