The collaboration between Nivelcrack and Paperboy is a meeting of two worlds
Paris and Seoul confirm themselves as two capitals of international football
April 13th, 2023
The now famous Parisian sandwich shop Paperboy has chosen Korean art collective Nivelcrack as its latest partner to launch a pop-up shop and matching lifestyle collection. Cafe NivelCrack will open in Seoul on April 15th and 16th. Paperboy founder James Dridi will be in the kitchen preparing the sandwiches, biscuits and drinks that have made the shop famous near Bastille.The lifestyle collection includes a trainer jacket, a football jersey, shorts, T-shirts, a hat, socks and a mug, one of Paperboy's most famous items.
The collaboration confirms the strong international nature of the relationship between football and lifestyle and how the cities of Paris and Seoul are among the most important places where sport meets fashion and creative communities. The collection will be available at Pop-Up shop and on the Nivelcrack website from 17 April.