Nike once again demonstrates its support for women’s football While the Women’s Euro opened on Saturday for France, Nike organized two events dedicated to women’s football

After the recent scandal of unavailable jerseys in stores just days before kick-off, Nike is doubling down on efforts to support Les Bleues, but also a whole discipline that remains too marginalized. With Change le Game, organized in partnership with Intersport, the Swoosh brand hosted a hybrid event Saturday combining a football tournament, an engaged talk, and a screening of the France-England match. Heading south of Paris, to Vitry-sur-Seine, where a massive warehouse was transformed to welcome young players from all over Île-de-France, from Poissy to Bobigny through Colombes. A high-energy atmosphere driven by clubs committed to equality on the field. Among them: SINE QUA NON FC, an association advocating to reclaim city stadiums, often monopolized by men. Present throughout France, the association works to make football accessible to women of all ages. While they still represent only 10% of registered players at the FFF, progress is real — especially among the youngest. By 2028, the French Football Federation aims for 500,000 licensed female players.

And because an image is not always enough, Nike and Intersport focused on dialogue. Three guests took the stage to share their insights: Guillaume Hoarau, former PSG striker, journalist Margot Dumont, and Jessica Houara, former international player who played for Lyon and Paris. A necessary discussion to further embed women’s football in the French sports landscape. Meanwhile, in northeast Paris, Nike launched another edition of the Belleville Championne Ligue: “a great way to support our national team while celebrating women’s football on our scale”. This festive gathering, coinciding this year with the launch of the Euro, highlights a football initiation program for girls aged 5 to 14 in the neighborhood. Beyond sport itself, these events also fight against sedentary lifestyles and allow girls and women to reclaim public space, whether as players or spectators — in shorts, leggings, or with a veil, as they choose. Initially local, these initiatives now resonate on a larger scale, supported by brands like Nike and Intersport. Because women’s football doesn’t lack talent. What it still too often lacks is the means to exist.