Pafos plays with a typeface similar to that of the Barclays Premier League It catches the eye instantly

Last night, the Cypriots of Pafos took to the field at the Allianz Stadium in Turin to face Juventus in the sixth match of the Champions League season; the match ended 2-0 after a first half played on equal terms and a second half in which the Bianconeri took control. In a game that thus ended as expected and without any particular surprises in terms of the result, our eyes caught a curious aesthetic detail: the typeface used by Pafos – the same one also employed in the Cypriot league, which appears on numbers and names on the shirt – closely resembles the one used in the Premier League from 2007 to 2017, before the introduction of the current model. It is a font without a specific name, created specifically for the English league during that decade and supplied by Avery Dennison, a U.S.-based multinational leader in the production and distribution of pressure-sensitive adhesive materials.

The version worn by Pafos is very similar: a robust and traditional sans serif, with particularly bold letters and numbers. Also noteworthy is the detail of the acronym PFC (Pafos FC) placed at the base of the number, similar to the Barclays Premier League lion that appeared in the same position. We do not know who provides, manufactures, or designed the Pafos typeface, but we feel free to say that someone, sooner or later, should have brought back to life the most iconic typeface in history: the one that helped us appreciate the beauty of a jersey also from a typographic point of view, not just for the template, design, and everything else.