Sports
January 28th, 2026
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nss sports

Zalando presents a docu-series dedicated to winter sports athletes Establishing itself as the Presenting Partner of the LAAX Open, the most important freestyle event in Europe

Zalando presents a docu-series dedicated to winter sports athletes Establishing itself as the Presenting Partner of the LAAX Open, the most important freestyle event in Europe

Zalando, the leading European online platform for fashion and lifestyle, returns as Presenting Partner of the LAAX Open, the most important freestyle event in Europe, taking place from January 14 to 18, 2026, in Flims Laax, Switzerland. A key stage of the FIS Snowboard & Freeski World Cup Tour and a decisive step for qualification to the 2026 Winter Olympics, the LAAX Open attracts winter sports athletes from around the world. On this occasion, Zalando also presents the exclusive docu-series Between the Lines, dedicated to the stories of four top Swiss athletes and their journey to the LAAX Open.

The Docu-Series: On the Road to the Olympics

Zalando presents a docu-series dedicated to winter sports athletes Establishing itself as the Presenting Partner of the LAAX Open, the most important freestyle event in Europe | Image 601200
Zalando presents a docu-series dedicated to winter sports athletes Establishing itself as the Presenting Partner of the LAAX Open, the most important freestyle event in Europe | Image 601201
Zalando presents a docu-series dedicated to winter sports athletes Establishing itself as the Presenting Partner of the LAAX Open, the most important freestyle event in Europe | Image 601202
Zalando presents a docu-series dedicated to winter sports athletes Establishing itself as the Presenting Partner of the LAAX Open, the most important freestyle event in Europe | Image 601203
Zalando presents a docu-series dedicated to winter sports athletes Establishing itself as the Presenting Partner of the LAAX Open, the most important freestyle event in Europe | Image 601205
Zalando presents a docu-series dedicated to winter sports athletes Establishing itself as the Presenting Partner of the LAAX Open, the most important freestyle event in Europe | Image 601206

The three-episode documentary series offers an authentic look at the stories, challenges, and human side of high-performance sports. Between the Lines follows four Swiss freestyle athletes as they prepare to secure Olympic berths and World Cup titles:

  • Mathilde Gremaud (Freeski), Olympic champion, multiple X-Games medalist, and 2024 LAAX Open winner

  • David Hablützel (Snowboard), three-time Olympian and Halfpipe specialist

  • Giulia Tanno (Freeski), five-time X-Games medalist

  • Nicolas Huber (Snowboard), multiple World Championship Slopestyle medalist

The series provides exclusive content on the athletes’ intense preparation and personal challenges. Episodes will be released on Zalando’s social media channels and within the winter sports hub of the Zalando Fashion Shop, where viewers can also find the clothing and outfits featured in the docu-series.

The Episodes

Zalando presents a docu-series dedicated to winter sports athletes Establishing itself as the Presenting Partner of the LAAX Open, the most important freestyle event in Europe | Image 601207
Zalando presents a docu-series dedicated to winter sports athletes Establishing itself as the Presenting Partner of the LAAX Open, the most important freestyle event in Europe | Image 601208
Zalando presents a docu-series dedicated to winter sports athletes Establishing itself as the Presenting Partner of the LAAX Open, the most important freestyle event in Europe | Image 601209
Zalando presents a docu-series dedicated to winter sports athletes Establishing itself as the Presenting Partner of the LAAX Open, the most important freestyle event in Europe | Image 601210
Zalando presents a docu-series dedicated to winter sports athletes Establishing itself as the Presenting Partner of the LAAX Open, the most important freestyle event in Europe | Image 601211
Zalando presents a docu-series dedicated to winter sports athletes Establishing itself as the Presenting Partner of the LAAX Open, the most important freestyle event in Europe | Image 601212

  • Episode 1 – A Line We Draw, the start of the season and preparation phase.

  • Episode 2 – The Risk We Take, the start of the World Cup season, featuring Hablützel’s return to competition, Huber’s challenge as a freestyle veteran, and Gremaud and Tanno’s life on tour.

  • Episode 3 – And Where We Land (Release: February 9, 2026), the LAAX Open as the final World Cup stage before the Olympics.

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