Inter and ACG took over the Montagnetta in San Siro An activation like no other
The initiatives by Inter and ACG continue with the launch of the new Nerazzurri fourth kit. After the spectacular All Conditions Cup, held on a football pitch recreated atop the snow-covered Alpe Devero, Inter is bringing the outdoor concept to the heart of the city with an activation at Parco Monte Stella, famously known as La Montagnetta di San Siro. From January 22 to 26, La Montagnetta hosts five days of activities engaging the community and Inter fans, expanding the story of football into new cultural territories.
The schedule includes events not only for Inter fans—like a meeting with the Nerazzurri Legends on January 23, ahead of the league match against Pisa—but also DJ sets on January 24 and a running event inside Parco Monte Stella, starting and finishing at the summit of La Montagnetta on January 25. Originally a popular gathering spot, La Montagnetta has over the years become a landmark for generations of Milanese citizens who first connected with mountain culture here. From its peak, visitors enjoy a panoramic view of the city, including San Siro Stadium. It’s a place where Milan’s urban landscape meets elevation and the spirit of the outdoors.
The initiative coincides with the launch of the fourth kit, highlighting Inter’s contemporary and cross-disciplinary identity. The club is pushing beyond traditional football activities by creating a project that blends sport, lifestyle, and community, transforming an unexpected space into a hub of experiences and connections. The installation resonates in style and spirit with the ACG-designed kit: its design evokes technical materials and the philosophy of mountain and outdoor life, intertwined with the club’s iconic identity.
The activation at La Montagnetta perfectly embodies Inter’s contemporary brand identity. With this choice, the club steps away from conventional event paths to create experiences inspired by its DNA, expanding the meaning of football beyond the pitch and offering unique moments of connection for fans and a broader audience alike.
