Juventus brings back horizontal stripes adidas presents the new fourth kit created with Studio Sgura

adidas and Juventus have unveiled the new fourth kit for the 2025/26 season. A jersey defined by a revolutionary design in the club’s history, reinterpreting one of football’s most iconic identities through a bold, forward-thinking lens. Drawing inspiration from the 1996/97 season, the kit revives a rare horizontal expression of Juventus’ legendary black-and-white stripes — an experimental concept that existed beyond official competition and was never seen on the pitch. A training shirt that was worn during the opening of the 1996/97 season, which ended in victory in the Intercontinental Cup.

Thirty years later, that vision finally makes its on-field debut. Born from a creative collaboration between Juventus, adidas and Giampaolo Sgura’s Studio Sgura, the fourth kit brings together three distinct forces united by a shared ambition: to rethink the stripes while fully preserving their meaning. The design bridges past and present through clean lines, balanced proportions and essential minimalism. Staying true to the black-and-white palette, the kit merges football authenticity with contemporary fashion sensibility, seamlessly positioned between performance and lifestyle.

The jersey launches in a long-sleeve version and features a polo-style construction, balancing comfort, structure and character. This release marks the latest chapter in an ongoing creative dialogue between Juventus, adidas and Giampaolo Sgura. Completing the piece is a striking detail: a red font returns to a black-and-white shirt for the first time since the 1998/99 home jersey. The kit will make its debut during the upcoming home league fixture against Como with clean jerseys as players won't have their surnames on the back but only the numbers.

The Juventus fourth kit will be available from February 20 via the Juventus Official Store, adidas.it, and selected retailers.