Running meets aperitivo thanks to Crodino The first edition of "Corro al Bar" took place in Milan

On Saturday, March 28, the streets of Milan were colored in Crodino’s iconic blonde hue thanks to Corro al Bar, a project that explores the intersection of running, social connection, and the contemporary codes of the aperitivo. The initiative explores the intersection between running, conviviality, and the modern rituals of aperitivo culture. The event, in collaboration with Pizza Run Club, kicked off with a 6 km morning run starting in the Isola district and finishing in the heart of Chinatown, on Via Paolo Sarpi. At the finish line, participants were welcomed with a DJ set and a soft clubbing session at Da Orient. Pizza and Crodino, served over ice with a slice of orange, turned the post-run moment into a true collective toast.

Crodino tapped into one of the most popular urban phenomena: run clubs, communities that turn running from a solitary activity into a shared experience. This is how Corro al Bar was born—an initiative that flips the traditional approach to running: take it seriously, yes, but above all, learn to experience it with lightness. A perfect expression of Crodino’s style and its distinctive irony. A way to highlight that even a non-alcoholic aperitivo—just like a run—can be enjoyed with lightness, authenticity, and without rigidity.