LOEWE is the new travelwear brand of the Spanish national team An interesting update ahead of the 2026 World Cup

LOEWE is launching a four-year partnership today with the Spanish national team, involving both the men’s and women’s squads. Under the creative direction of Jack McCollough and Lazaro Hernandez, LOEWE will design travelwear for the Spanish national team’s international tournaments, starting with the 2026 World Cup, beginning on June 11, 2026, and continuing through to the 2030 World Cup in Spain, Portugal, and Morocco.

Founded in Madrid in 1846, LOEWE is known as a benchmark in leather craftsmanship, artisanal innovation, and a distinctly recognizable creative identity. Through its savoir-faire and expressive research, the Maison has always interpreted Spanish identity not as something static, but as a living, material language in constant transformation. On its 180th anniversary, this vision now expands into the world of sport, accompanying a new generation of footballers who are redefining the game through talent, personality, and instinct, representing the Spanish national team with the same energy and sensitivity that define LOEWE.

The collaboration will begin in 2026 with a men’s national team collection featuring tailored pieces, casual wear, footwear, and leather goods. Among the standout items is a suit crafted in LOEWE’s ateliers, highlighted by an anagram embroidered inside the sleeve, visible only in movement. Polo shirts, jackets, and trousers complete the look, striking a balance between relaxed elegance and comfort. To mark this new chapter, LOEWE presented a series of portraits of Pedri, Unai Simón, Rodri, Pau Cubarsí, and Nico Williams, photographed by Bruno Staub at the federation’s training center in Las Rozas, near Madrid.