OBEY and Reebok have design a football jersey
The 2000s have returned to stay
November 20th, 2024
Reebok has undoubtedly been one of the most iconic brands of the 2000s, from basketball with Allen Iverson and Shaquille O'Neal to football, where it was the kit supplier for teams like Liverpool, Celtics and Sporting Lisbon. Now that its influence in football has diminished, despite returning after years to produce official football jerseys, the collaboration with OBEY takes us back to that world of the early millennium. The soccer jersey is reminiscent of those made in the early 2000s for Liverpool, especially with the polo collar and the elasticized v-neck, as well as the white contrasting borders that follow the line of the shoulders and chest.
On the front, the logos of OBEY are present, in lettering and crest, as the technical and commercial sponsor. It's a shame they weren't placed vertically in the center of the jersey like in Liverpool's historic Home jersey in the 2000-01 season, which also happens to be the year OBEY was founded. The brand, founded by Shepard Fairey in 2001 in California, has bridged the gap between streetwear and contemporary art, thanks to its clear political stance and versatile and functional clothing, and still has a cult following today. The collection between the two brands also includes three Reebok sneaker models - BB4500, Club C-85, and Premier Road Plus VI - as well as a tracksuit, t-shirt, and hoodie.