The largest match-worn auction ever in women's football A selection of over 900 items

Women’s football is stepping decisively into the world of memorabilia, doing so through the largest match-worn auction ever organized. As part of the celebrations for International Women’s Day, MatchWornShirt has launched a global auction bringing together more than 60 international clubs, highlighting the growing cultural and commercial value of women’s football. Starting March 6, fans and collectors around the world have been able to place bids on more than 900 shirts worn during matches played in recent weeks and those scheduled to take place.

MatchWornShirt is the leading company in the match-worn space, the world’s largest platform used by collectors and fans to purchase a football shirt worn during an official match. In this case, with more than 70 simultaneous auctions, the campaign promoted by the company stands as a moment of global unity, proving that women’s football is no longer a niche market but a powerful force within the sports industry and kit culture. A new commercial and aesthetic dimension that also involves Italian clubs such as Milan, Genoa, Como Women, Hellas Verona, Lazio, Bologna, Fiorentina, Sampdoria, Como 1907 and Napoli Women. The campaign celebrates women’s football—its intensity and its community—offering fans unprecedented access to authentic memorabilia rich with history.