Anniversary kits exist in curling too Norway proved the point at Milano Cortina 2026

Curling is increasingly cementing its status as the breakout sport of the 2026 Winter Olympic Games in Milano Cortina. The latest example comes from the men’s team of Norway, specifically the kit worn during their preliminary-round clash against Sweden. Instead of the classic Craft-produced uniform — the Norwegian curling team’s official technical sponsor — the four athletes stepped onto the ice wearing trousers featuring a bold pattern of white, red, and blue diamonds, replacing the usual plain black pants. A thematic departure that mirrors football’s anniversary kits, which pay homage to club heritage through the revival of historic designs.

Why did Norway wear the same trousers as in the 2010 Winter Olympics?

In this case, the tribute referenced the uniform worn by Norway at the Vancouver 2010 Winter Olympics. Originally designed and produced by Loudmouth Golf, the trousers have now been revived as a celebratory one-off. The initiative was strongly backed by the players themselves, serving as a tribute — among other things — to Thomas Ulsrud, who represented Norway in 2010 and secured the silver medal. Thanks in part to that result — still the last medal won by the Norwegian men’s curling team — those trousers became something of a cult phenomenon at home. As reported by The Guardian, a dedicated Facebook page celebrating the pants boasts over 360,000 followers.

More broadly, Norway has consistently stood out as the nation most willing to experiment with colorful, statement-making kits in a discipline often dominated by understated, monochrome uniforms. From the Sochi 2014 Winter Olympics to PyeongChang 2018, the Norwegian men’s team brought vibrant looks to the ice. In Beijing 2022, solid-colored trousers made a comeback — much to the disappointment of fans. Prior to that, the various brands partnering with the Norwegian delegation had tapped into curling’s growing global spotlight, delivering kits that, while not always radical, were undeniably eye-catching and impossible to ignore.

What will the future of curling aesthetics look like?

That momentum will likely serve as a starting point for the 2030 Winter Olympic Games, set to take place in the French Alps. At Milano Cortina 2026, curling was not only among the most followed sports but also the only discipline played daily throughout the entire duration of the Games. This offers brands unparalleled visibility — and, much like in football, an opportunity to craft truly iconic kits capable of transcending competition and entering the lifestyle sphere, just as hockey jerseys have done.