How Éric Chelle redefined style at AFCON 2025 Nigeria's head coach stole the show thanks to his impeccable outfits

Nigeria was the undisputed star of the 2025 Africa Cup of Nations. On the pitch, the Super Eagles lived up to expectations, reaching the semifinals, with only a penalty shootout loss to host nation Morocco halting their dream of a first continental triumph since 2013. Off the pitch, the collections created by Nike stole the spotlight, turning every pitch inspection into a cat walk: from jerseys honoring the team that won Olympic gold in Atlanta 1996 to the revolutionary goalkeeper kits for the 2026 World Cup, from vintage jackets featuring an oversized Swoosh to tunics worn upon arrival in Morocco, Nigeria’s squad was undoubtedly the most stylish of the tournament. In this context, head coach Éric Chelle emerged as a true style icon.

His outfits have always been impeccable, effortlessly alternating between sporty looks for casual moments and tailored ensembles for official occasions. Each modern track top and every vibrant tracksuit used during training sessions was matched with distinctive Nike items seen pitchside during games, including everything from a prominent brown blazer to a cream shirt featuring delicate vertical stripes and a green embroidered Swoosh.

Every look, meticulously curated, underscored the success of the 2025 Africa Cup of Nations. The edition held in Morocco cemented the tournament’s status as a major event—not only for fans and football enthusiasts but also for brands. The Africa Cup of Nations is no longer just a folkloric competition; it has become an international showcase with a strong, recognizable identity. While it still celebrates continental heritage, expressed differently by each nation, it is no longer confined to clichés. The Africa Cup of Nations has become synonymous with style.