The fashion partners of all the F1 teams for 2026 Style, fashion, and innovation
The 2026 Formula 1 season is approaching and teams have begun their first on-track tests to get acquainted with the new cars, radically reshaped following the regulatory changes introduced this year. Anticipation is high for the new liveries— the result of months of work in the wind tunnel— and for early clues about who might emerge as title favorite. Attention is also turning to the formalwear collections unveiled by the teams’ partners for 2026. While we are not yet talking about the tailored elegance typical of other sports such as football or rugby, F1 teams are increasingly presenting curated outfits for official occasions.
PUMA - Ferrari, McLaren and Aston Martin
The partnership between PUMA and Ferrari continues into 2026. The longest-running collaboration in the paddock, which began in 2005, enters a new chapter with a line defined by white inserts set against the iconic red worn by Charles Leclerc and Lewis Hamilton— detailing that echoes the white blocks featured on the new SF-26.
The major news for PUMA is its agreement with McLaren. The reigning world champions— both Constructors’ and Drivers’, thanks to Lando Norris— have left Castore after four seasons to join forces with the German brand. Beyond the core lines inspired by the car’s signature papaya hue, there is a strong sense that this partnership could deliver standout collections as the season unfolds.
PUMA’s logo will also appear on the green jerseys and hoodies of Aston Martin. Launched last season, the partnership could become increasingly significant for the German brand in 2026, as Adrian Newey’s latest design positions the British team as a serious outsider in the title race.
adidas - Mercedes and Audi
The three stripes return to the paddock in 2026, doubling their presence. The partnership with Mercedes is confirmed after delivering one of last season’s most iconic pieces— the CLIMACOOL jacket— alongside a series of lifestyle drops, including a collaboration with Bad Bunny and the Y-3 line showcased during the latest edition of the Paris Fashion Week.
2026 also marks the beginning of the partnership between adidas and Audi. A natural alignment that has so far translated into sleek, high-impact lifestyle collections built around various shades of grey. For now, however, the boldest detail has been reserved for the track: a pair of red racing shoes.
Castore - Red Bull, Alpine and Haas
Castore confirms its status as one of the most active brands in F1. In 2026, the partnership with Red Bull continues, tying the brand’s image to that of Max Verstappen, the most dominant driver of recent years and arguably the sport’s leading figure.
The collaboration with Alpine is also renewed, and remains perhaps the most compelling from a stylistic standpoint. The brand has developed more refined lines, playing with an unexpected color combination— pink accents layered over a light blue base.
The new addition for Castore in 2026 is its partnership with Haas. For now, the first collections mirror the formalwear aesthetic seen in previous seasons, but that could evolve over time. Haas is an American team, and the United States has rapidly become Formula 1’s most important market.
New Era - Williams
This is arguably the most surprising and intriguing partnership of the 2026 season. For once, New Era steps beyond its headwear roots to provide Williams with lifestyle and formalwear collections designed to shape a new identity— more contemporary and deliberately detached from traditional F1 codes— through hoodies, varsity jackets and, naturally, caps.
HUGO - Visa Cash App Racing Bulls
A modern approach and sharper aesthetic also define HUGO’s direction. The lines build on what was introduced last season, yet could undergo multiple reinterpretations, as Visa Cash App Racing Bulls remains the team most capable of surprising the paddock with special collaborations and bespoke liveries.
Tommy Hilfiger - Cadillac
For its Formula 1 debut, Cadillac has chosen to make a statement. The new car was unveiled during the Super Bowl, while Tommy Hilfiger has been entrusted with the team’s formalwear. From the very first collections, the partnership has stolen the spotlight— aiming to position Sergio Pérez and Valtteri Bottas as the most impeccably dressed drivers in the paddock.
