Winter Olympics set the stage for the new Salomon capsule collection Bridging outdoor performance and urban lifestyle

Salomon strengthens its role as a key player in the sports and lifestyle landscape on the occasion of the Milano Cortina 2026 Winter Olympic Games, for which it serves as Premium Partner. An international stage the brand has chosen to unveil its new capsule collection, a project that reinterprets the dialogue between technical performance and urban culture through a contemporary lens. The collection was conceived with a clear objective: to build a bridge between the outdoor spirit and lifestyle aesthetics, with garments and accessories designed to transition effortlessly from snowy slopes to the metropolitan environment.

The result is a proposal that preserves the brand’s distinctive balance between technological innovation, material research and essential design, translating sports expertise into a versatile stylistic language. The official debut took place at the Foot Locker flagship store on Corso Vittorio Emanuele in Milan, transformed for the occasion into an experiential space capable of expressing the identity of the capsule. The launch event featured an exclusive DJ set by CRAZY MILANO, contributing to an immersive and dynamic atmosphere. An event that confirmed Salomon’s commitment to asserting its authority in both the performance arena and the realm of contemporary aesthetics.