Olympique Marseille has changed its colors, crest, and font It was in the air, especially after it registered its Pantone a few months ago

Olympique Marseille has decided to completely revamp its visual identity, updating its crest, font, and color palette. The rebranding, in fact, did not stop at the crest alone: the most interesting aspect is the introduction of two new colors, the result of a reworking of the French club’s historic shades.

But let’s start from the beginning, with the logo itself, which after as many as 22 years since the last change, evolves in both form and usage: it will be available in two versions, featuring the star and the famous claim on match kits, while a more essential version, without these elements, will be used across all other merchandising. The change had been in the air, especially after the French club registered its Pantone in October 2025. The Bleu Marseille (the color that has held a trademark for a few months now) is an original creation born from the synthesis of the club’s historic blues and the iconic blues of the city: the blue of street signs, the blue of the calanques, and the blue of the sky over Marseille.

The typography, meanwhile, is the result of a dialogue between the club’s visual archives and the popular, Mediterranean identity that defines Marseille. Purer in its design, this logo does not represent a break with the past, but rather a way of revealing its essential lines while embracing a design as unique as Marseille’s own DNA. Designed for versatility, it comes in two main uses: on the pitch, with the star and the Droit au But claim; in more institutional, cultural, and digital contexts, it can evolve through different color variations and adapt to various formats, while remaining instantly recognizable. The updates to the logo are not limited to its variations or the carefully developed color scheme; its graphic elements are in fact born from a reinterpretation of iconic features from previous crests: among them, the white ring inspired by the 1973 logo, the structure of the M inherited from the 1899 crest, the curves and dynamic lines found in the 1986 logo, and the iconic double ring of the 1993 crest.