CAMPERLAB officially lands in the Balearic Islands

CAMPERLAB presents the first campaign of its collaboration with RCD Mallorca, featuring six players from the club. The shots, which highlight the SS25 full denim collection, portray Mateu Jaume, Martin Valjent, Manu Morlanes, Takuma Asano, Leo Román, and Antonio Sánchez. Captured by photographer Nadine Fraczkowski, these portraits celebrate both the shared values and ambitions of the two brands, as well as the island’s rich cultural history. With a legacy dating back to 1916, RCD Mallorca is the island’s most prominent football club: a key player in Spain’s top league and a promoter of meaningful social impact within the local community. CAMPERLAB, the leading brand of Camper, known for its innovative and unconventional spirit, brings its internationally recognized creative vision to this collaboration.

This is how Achilles Ion Gabriel, current creative director of CAMPER’s experimental side-brand, chose to merge the DNA and visual identity of CAMPERLAB with that of the Spanish club. Mallorca has long aimed to refresh its image and make it more international—not only through on-field results but also by launching initiatives that attract new fans to the stadium and elevate the aesthetics and culture of the brand. The collaboration with Achilles Ion Gabriel and CAMPERLAB is just one of many steps in that direction. Supporting this initiative are also ideas from president Andy Kohlberg, such as offering fans around the world a unique experience inside Son Moix stadium, introducing innovations inspired by American sports arenas, particularly American football.

What Andy Kohlberg’s masterplan includes

A concrete example is the introduction of VIP seats pitch-side, located next to the coaches' benches, with dedicated boxes for both the home and away teams, positioned at the sides of the tunnel leading to the locker rooms. This offers a unique way to experience the pre-match atmosphere, but more importantly, to witness the post-match moment when the locker room doors open. Players can stop to pose for photos and sign autographs before heading to the box where their families await. Fans, in turn, are just a few meters away from their idols, who—between selfies and handshakes—share the same pitch-side space with them.