Cisalfa Sport and adidas brought the 2026 World Cup to Naples A special event featuring new collections and football-themed activities

The 2026 FIFA World Cup arrived in Naples thanks to Cisalfa Sport and adidas, the driving forces behind an event that brought together football, entertainment and sporting passion in one of the cities where the beautiful game is most deeply rooted in local culture and identity.

On Sunday, June 21, Baik Falcone became a meeting point for fans, football enthusiasts and guests, hosting a day designed to celebrate the spirit of the World Cup while showcasing the latest adidas collections, available for purchase at Cisalfa Sport stores.

The event organized by adidas and Cisalfa Sport turned into a true celebration of football culture. The brand’s new collections blended seamlessly with the passion for the game through the screening of Spain vs Saudi Arabia, PlayStation challenges and social moments around the five-a-side football area, recreating in Naples the energy and sense of community that have always defined the FIFA World Cup.