All the brands we will see at the Club World Cup

The 2025/26 season concludes with one final chapter in the United States as it hosts the inaugural edition of the Club World Cup, the large-scale tournament organized by FIFA featuring 32 teams from six different confederations. A competition that has faced several organizational challenges, such as issues tied to selling broadcasting rights needed to recover the $1 billion prize pool that will be shared among the participating teams.

Fan interest has also struggled to take off, prompting FIFA to introduce a dynamic pricing system in order to lower ticket prices and boost sales for less appealing matches. According to estimates by The Athletic, for example, the minimum ticket price for an Inter Miami match dropped from $230 to $55 within a few months. Naturally, the flip side is that the more high-profile matches now come with a higher average cost—for example, Real Madrid games start at no less than $132 per ticket. Even the players themselves appeared ready to boycott the tournament, raising the specter of a potential strike, but ultimately they will take the field, showcasing the collections of the brands that sponsor their respective teams.

adidas

At the forefront is adidas, as the iconic three stripes of the German company will adorn the uniforms of twelve different teams, some of which will feature the iconic Teamgeist design. That’s the case for Juventus, as well as River Plate, Real Madrid, and Egyptian side Al-Ahly. The lineup also includes Bayern Munich, Boca Juniors, Flamengo, Benfica, Ulsan HD, and the three MLS franchises participating in the tournament: Inter Miami, LAFC, and Seattle Sounders.

Nike

Strong presence as well from the six teams outfitted by Nike. The Swoosh will appear on the jerseys of Al-Ain and Urawa Red Diamonds, but visually, the spotlight will be on the Home kits designed for European teams. Inter, for instance, will wear a new jersey in which the iconic black and blue stripes are shaped to spell out the club’s name. Chelsea’s new kit draws inspiration from London’s architecture, and the same applies to Atletico Madrid and PSG, the freshly crowned Champions League winners, who will debut their new designs for the upcoming season.

PUMA

PUMA will sponsor seven teams at the event: from Manchester City to Al-Hilal, from Monterrey to Red Bull Salzburg, from Palmeiras to Borussia Dortmund. The German side, among others, will also debut a new sponsor, as the Club World Cup will mark the first appearance of its partnership with Vodafone, whose logo will appear in black on the Home jersey to match the club’s colors, rather than in red. Rounding out the list are South African side Mamelodi Sundowns.

The Others

Other historic brands will also be present. Thanks to Botafogo, Reebok’s vector will appear at the Club World Cup, and Fluminense will wear kits adorned with Umbro’s diamond logo. Porto will represent New Balance, and Espérance Sportive de Tunis will showcase Kappa’s Kombat kits. The Italian brand will also debut on the jersey of Wydad Athletic Club, the Moroccan team set to face Juventus, which until a few weeks ago was sponsored by Macron.

There are also two lesser-known brands in the European market. Mexican side Pachuca will be the sole representatives of Charly, a Mexican sportswear company that also outfitted Mexico’s athletes for the Paris 2024 Olympic Games. Meanwhile, the jerseys of New Zealand’s Auckland City FC will be supplied by Dynasty Sport, the leading sports brand in Oceania, which produces kits using Ecotek, a material made from recycled plastic.