What should we expect from Juventus dressed by Giorgio Armani? The beginning of a new chapter for the Bianconeri
The 2025/26 Serie A season officially kicked off on August 23, bringing with it several new features, including the introduction of teams’ new pre-match looks. The most significant change, from this perspective, concerned Juventus, which replaced its former formalwear partner Loro Piana with Giorgio Armani. The eponymous brand of the renowned designer will in fact accompany the team led by Igor Tudor throughout the season, including European competitions. The first taste of the collaboration came last night, when Juventus arrived at the Juventus Stadium for the match against Parma (won 2-0). A drastic change compared to one of the last looks signed by Loro Piana, worn last year by the Bianconeri: beige trousers, denim shirt and the brand’s iconic shoe, the Summer Walk.
The first look designed by Giorgio Armani – belonging to the maison’s main line, the most representative of prêt-à-porter, thus excluding Armani Privé which is presented in Paris during Haute Couture – consists of tailored trousers and an oversized black button-up shirt, paired with a midnight-blue top underneath: a chromatic combination emblematic of the designer. In short, Juventus has shelved the old Bocconi student on holiday look – the same one we can easily imagine on summer boat trips in Filicudi – to embrace a completely different style, designed to shine above all on Champions League nights. An important comeback also for the designer, who with his main line marks a new chapter after past experiences with Piacenza Calcio (in 1993, a team particularly close to Armani as it is his hometown) and with the Italian National Team. Among the latter we recall several outfits, above all the iconic grey suit worn by Bearzot during the 1982 World Cup victory and later reinterpreted for Euro 2021.
So, when asked what to expect from the brand in Juventus’ upcoming appearances (also considering the imminent start of the Champions League), the answer is greater fidelity to the colors and silhouettes that made Giorgio Armani famous: black, blue, grey, and refined blazers will accompany the Bianconeri. Therefore, we should expect a more contained color palette compared to the one offered by Loro Piana, which instead opted for a decidedly broader range of shades.
