At the intersection of football and fashion, Gunners reigns supreme Is it really possible to never miss a collection?
Arsenal have just released yet another lifestyle collection: in collaboration with A-COLD-WALL, the Gunners once again prove to be a true standout when it comes to the intersection of football and fashion. Lifestyle drops from football clubs have now become an everyday occurrence, but no one releases as many — and as well-curated — as Arsenal. Credit goes to those who shape the club’s visual identity and aesthetic language.
If we look only at the new season, which began in August 2025, before the A-COLD-WALL collaboration Arsenal had already impressed us with its partnership with NTS, adding another piece to the incredible domino effect the club continues to build year after year. Arsenal’s first major statement at the crossroads of football and fashion came in 2019, when 424 became the formalwear partner of the Gunners’ women’s team. Then, in 2021, came the first collection with the Californian brand founded by Guillermo Andrade; the liaison culminated during Paris Fashion Week with the presentation of the AW25 collection. Among those attending the show were former Arsenal players Robert Pirès and Mathieu Flamini, as well as midfielder Joe Willock.
The Best Arsenal Collections in Recent History
Although Arsenal’s collaboration with 424 is certainly the most noteworthy in the club’s long list of collections, there are many others that didn’t go unnoticed. Among them is LABRUM London, which chose to showcase its designs right on the Emirates Stadium pitch and to create the Away jersey for the 2024/25 season. Once again, we’re talking about a niche brand — especially for a collection born from a football club’s creative department. Perhaps it’s London’s atmosphere, its international creative energy, but involving brands of this calibre for lifestyle collections is something few top European clubs can do. A third notable collaboration is with Aries, which, though perhaps a step below LABRUM and 424, remains significant. Aries is based in London and opened its first store in the heart of Soho, but produces around 90% of its garments in Italy, a country with a long manufacturing tradition.
It’s still a brand with a strong identity and a distinctive sense of refinement. Co-founder Sofia Prantera studied at Central Saint Martins and has worked with brands like Silas and Holmes, while co-founder Fergus Purcell is known for his graphic design skills — including the creation of the Palace Skateboards logo, another London-based brand. Here we see another strength of Arsenal: its ability to balance collaborations between London-based and international brands, often highlighting diverse cultures and backgrounds. Take again Foday Dumbuya, founder of LABRUM London, who grew up between Freetown (Sierra Leone), Cyprus, and London — experiences that deeply shaped his creative vision. LABRUM was born with the goal of telling untold stories from West Africa, using fashion as a tool to bridge the cultural gap between Western society and African traditions.
In short, these are already strong reasons why Arsenal stands out as a true benchmark in building today’s essential connection between fashion and football. Communities — small and large — play a fundamental role not only in shaping a club’s reputation but also in gaining recognition within the fashion system, especially when stepping away from the usual big players is far from guaranteed. And, let’s be honest: it’s been years since we’ve been this excited about an A-COLD-WALL collection — and it took Arsenal to make it happen.
