An afternoon by the sea with Olympique de Marseille

How do you communicate a product with a winning strategy? We often ask ourselves this question. It may seem simple, but in reality, it’s not at all. However, last weekend, we might have had a breakthrough – thanks to PUMA France and Olympique de Marseille. On the occasion of the presentation of the OM Home jersey for the 2025/26 season, we were invited to experience up close how a city, symbolically enclosed in a jersey, could tell its spirit and soul through a unique launch event. The chosen location for the event was the Bistrot Plage, a venue overlooking the sea and nestled among the cliffs of the famous Corniche Kennedy, one of the most iconic seaside spots of the city on the French Riviera.

There we immersed ourselves in a world steeped in the club’s colors. The entrance staircase was decorated with campaign posters, featuring also Didier Drogba. Beyond that, it was an extraordinary day: card tournaments, sunbeds, two staircases leading directly into the water, and food corners open all day long, including a stand dedicated to the cooking of traditional Marseille sardines. We not only discovered the club’s new jersey but also had the opportunity to join and mingle with the Marseille community, among content creators, special guests, and passionate fans who came from all over the world. We created a reportage that you can browse in the gallery below, along with a series of exclusive interviews where we asked the guests who their favorite OM player in history was.

Scroll through the gallery to discover all the images.