How can a patch give football jerseys a second chance? Ceres came up with a great solution

There is an aspect of the transfer window that directly affects fans—not the joy or disappointment of a successful or failed signing for their team. We are referring instead to that moment when the heart breaks at the news of their idol being sold. A painful moment that, like a romantic relationship, carries memories to erase: a goal watched live at the stadium, the decisive assist in the derby, or the official jersey personalized with name and number. To give new life to these jerseys, Ceres has come up with an ingenious and definitive solution: an adhesive patch. This allows fans to fully or partially cover the name of their former idol, giving them the freedom to personalize the jersey however they wish. A gesture of candid irony and liberation that emphasizes that, even if one-club players are now a thing of the past, the jersey of your favorite team still deserves to be proudly worn forever.

The launch of the initiative took place on Sunday, September 28 during Milan-Napoli with a special activation at a bar near San Siro. Dozens of fans from both teams were able to bring their betrayed jerseys and personalize them together with football creators who joined the campaign. The initiative will continue in the coming months at a selection of bars across Italy, where Ceres will bring its patches to give a second chance to jerseys left tucked away in closets. With this project, Ceres further strengthens its connection with Italian fan bases, offering a solution to a problem that accompanies the football passion of supporters of all teams every year. The initiative will continue in the coming months at a selection of bars across Italy, where Ceres will bring its patches to give a second chance to jerseys left tucked away in closets.