TOMMY HILFIGER signed a partnership with Liverpool Redefining football through fashion and lifestyle

The dialogue between football and fashion moves confidently into 2026 with a new partnership between Liverpool and TOMMY HILFIGER. For the 2025/26 season, the American label will dress both the men’s and women’s teams, infusing its unmistakable preppy DNA into every moment on and off the pitch. More than a sponsorship, the collaboration unfolds as a lifestyle statement—where heritage, elegance and a modern sensibility converge, merging the Reds’ storied legacy with TOMMY HILFIGER’s contemporary aesthetic.

The first expression of this creative synergy comes in the form of a collection that effortlessly blends sartorial precision with relaxed sophistication. Designed for official appearances, the tailoring edit channels confidence and polish. For the women’s team, the hero piece is a sharply cut suit in a bold red hue, an unmistakable nod to Liverpool’s iconic colour palette, elevated through refined craftsmanship. The men’s look introduces a modern take on the broken suit: a timeless navy blazer paired with crisp optic-white trousers, layered over a vertically striped red-and-white shirt that injects movement and graphic flair.

Complementing the tailored silhouettes, the collection expands into elevated off-duty territory. Classic varsity jackets are reworked through Liverpool’s visual identity, while knitwear arrives in three essential tones: clean white, deep midnight blue and a statement version defined by horizontal blue stripes on a white base. Every look is grounded by premium leather loafers, discreetly stamped with the TOMMY HILFIGER logo—an understated signature of luxury. More than dressing players, this collaboration positions Liverpool within a global fashion conversation, redefining the boundaries of sportswear and reinforcing its status as a modern lifestyle icon.