TRC and nss sports celebrate the Winter Olympics with a special event See you at the Candiani Denim Store, in Piazza Mentana 3

The vibrant energy of sport, the drive of innovation, and the dynamism of urban culture come together in a must-see event within the landscape of the Winter Olympic Games. TRC, together with nss sports, presents a project that goes beyond a simple celebration of sport to become a true statement of style. A visual and creative narrative that weaves the adrenaline of Olympic competitions with a refined, contemporary, and conscious aesthetic.

Hosting the event, in collaboration with nss sports, will be the Candiani Denim Store, at Piazza Mentana 3 in Milan: an iconic space where the manufacturing tradition of denim — a timeless symbol of streetwear culture and authenticity — engages in dialogue with TRC’s visionary approach. Starting at 6 PM, guests will step into an immersive environment where passion for sport is translated into a fashion language defined by glamour and experimentation.

The initiative confirms how strong the connection between sport and lifestyle is today. TRC stands out as one of the brands that has worked most consistently to blur the boundary between performance and style, helping to redefine the aesthetics of snowboarding also through collaborations with Olympic athletes such as Ian Matteoli. A journey that combines technical functionality with aesthetic sensitivity, shaping a new vision capable of evolving without losing touch with its roots.