Bodø/Glimt has chosen to turn its Third kit into a manifesto The aim is to raise public awareness of glacier disappearance
Bodø/Glimt, Manchester City's next opponent in the Champions League, has unveiled its new third kit by PUMA. This is not a simple jersey, but a true manifesto. The design features a chromatic effect in which shades of light blue and white blend, crossed by a pattern of triangles that evoke the shape and fragility of glaciers. A pattern conceived to recall the environment of the Arctic Circle, the territory from which the club originates. The choice of this concept goes beyond aesthetics: the aim is to raise public awareness about the urgent issue of melting ice, a phenomenon that threatens the survival of ecosystems and Nordic traditions. The new kit therefore takes on a symbolic value that goes far beyond the football pitch. The Norwegian Arctic region is already experiencing the tangible consequences of rising sea levels, with significant repercussions for a community that relies primarily on fishing.
Wearing this kit means bringing to the Champions League a message of environmental awareness, using the competition's international visibility to tell the world about an issue often overlooked. The evocative power of the shirt has been amplified by a photoshoot carried out directly among glaciers and Arctic landscapes, a setting that reinforces the authenticity of the message and the connection to the territory. The images tell of a team proud of its roots, able to turn a football jersey into a declaration of identity and responsibility. Thus, every time Bodø/Glimt takes the field, it will not only be a sporting contest but also an invitation to reflect on environmental protection and the future of coming generations.
