Nike's new kit launch event in London

Nike has unveiled the new national team kits ahead of the highly anticipated EURO taking place this summer in Switzerland, as well as for other key Swoosh-affiliated nations. A collection inspired by the dynamic movement of the women’s game, where Nike designers leveraged the latest in body-mapping technology to create kits that are not only visually striking but also performance-driven. To explore these innovations up close, we flew to London to get an exclusive first look at the 16 new home and away kits for Brazil, Korea, Nigeria, England, Norway, France, the Netherlands, and the United States. The Summer of Football officially kicked off in southeast London, where Nike staged one of its most impactful reveals yet — bringing together players, designers, and more to fully celebrate the women’s game.

Nike has always been a pioneer in women’s football, investing energy and resources well before anyone else. This commitment was echoed by Stephanie Ankrah, VP of EMEA Women’s Brand Marketing at Nike, who reaffirmed the brand’s dedication to the growth and promotion of the sport in our interview: “I think I’ve been at Nike for almost twenty years, and throughout all that time, we’ve consistently supported women’s football. I believe we were among the first to do so, and we’ll keep doing it with consistency. Our goal is, quite honestly, to continue being the football brand. And you can only do that if you focus on all aspects of the game. Right now, women’s football is essential to staying at the forefront and continuing to represent the sport. So yes, one of our major goals is to keep helping it grow and push it beyond what people currently think its potential is.”

The upcoming EURO in Switzerland will be yet another opportunity to showcase Nike’s deep and ongoing commitment to women’s football—an effort that certainly didn’t start, and won’t end, with these 24 hours in London. A commitment that, once again through the words of Stephanie Ankrah, proves to be a central pillar in the brand’s strategy. This is further evidenced by Nike’s recent and surprising acquisition of Como Women, one of the few independent teams in Italy’s Serie A Women: “Yes, I think it all comes back to a key point: any investment in women’s football is a good investment, truly. It’s simply the right thing to do. And this ties back to the idea that we are the football brand. To live up to that, we have to keep looking for edges—opportunities that allow us to grow and remain that point of reference. So we’ll continue identifying those elements that give us a new competitive advantage and help us stay at the top and at the forefront of the game.”

A palpable sense of excitement surrounded a sport that Nike has long supported—and celebrated with full energy in a custom-built mini arena designed specifically for the occasion. Inside this space, reminiscent of the iconic atmosphere of “The Cage,” Nike filled the stands with industry insiders, designers, and players. Set to the electrifying live performance of Ms Banks at center field, each nation unveiled its two official kits: in a striking play of light, the players removed their sweatshirts to reveal the new jerseys. Far from being just a product launch, what took place in London was a declaration of intent: Nike isn’t simply outfitting women’s football—it’s embracing its transformative potential. Every kit revealed, every word shared, every investment announced reaffirmed a commitment that goes beyond marketing—it’s about culture, vision, and responsibility. The road to the EURO in Switzerland has only just begun, but for Nike, it’s already an opportunity to set the pace for change. And to remind us—once again—that the future of football is written also, and above all, in the feminine.