
Every fashion partner at the 2026 World Cup From BOSS and LOEWE to Dunhill e Gabriela Hearst
Everything is set for the 2026 FIFA World Cup. The teams have arrived across the United States, Canada, and Mexico, ready to take to the pitch, at least during the group stage. Naturally, all eyes will be on the action on the field, but this edition of the World Cup once again highlights the intersection between football and fashion. Dozens of brands have partnered with national federations, becoming the official providers of formalwear and travelwear for the participating national teams.
Calderoni, Samuelsohn and Pignatelli: the details in Groups A, B and C
The Mexico national team will wear outfits designed by Calderoni, a local brand inspired by Italian haute couture. Meanwhile, the Czech Republic has also opted for a domestic partnership, entrusting the creation of its official wardrobe to DIGEL.
Canada made headlines with the collaboration between Nike and NOCTA, but for official occasions Samuelsohn remains the brand of choice. The official look features a traditionally tailored blazer paired with the unmistakable red tie. Maestro Suits, meanwhile, will dress Bosnia head coach Sergej Barbarez and the entire coaching staff.
The partnership between Ricardo Almeida and Brazil continues: the São Paulo-based designer has developed two separate lines, a classic one for head coach Carlo Ancelotti and a more contemporary collection for the players. Italian elegance defines Morocco's look with suits by Pignatelli, while Scotland has chosen Forbes Bespoke Suits Ltd as its official tailor.
BOSS, Marc O'Polo and Dunhill: the Teams in Groups D, E and F
All eyes around the world will be on the United States national team, with the USMNT appearing at its home World Cup dressed by BOSS. Their debut will come against Paraguay, whose national team has signed an agreement with Martel. M.J. Bale will dress Australia, while Turkey will once again wear suits by Damat Tween.
Just as they did at the most recent Africa Cup of Nations, Ivory Coast steals the spotlight with its dazzling looks. This time, thanks to an orange jacket created by Ibrahim Fernandez, paired with white trousers and a white shirt featuring the silhouette of an elephant's head on the back, crafted using diamonds. A fresh touch also comes from the Marc O’Polo suits worn by Germany.
Beyond the Patta and Nike collaboration for the Netherlands, the Oranje have chosen Cavallaro Napoli as their official formalwear partner. Japan, meanwhile, has embraced timeless elegance with Dunhill suits distinguished by a striking double-breasted design. Finally, Tunisia has partnered with Mazzara Milano, creating a look that blends modern elements with traditional touches such as the Shashia.
LOEWE, Gabriela Hearst and xakeb: the Standout Looks from Groups G, H and I
A classic jacket-and-tie ensemble by Tie House accompanied Egypt on its journey to the 2026 World Cup. Iran also traveled in understated elegance, wearing suits by Bazzelli on its trip to Mexico.
The journey to the United States marked the first official appearance of Spain wearing garments designed by LOEWE, the new travelwear partner of the Spanish national team. Uruguay's tailored suits are designed by Gabriela Hearst, crafted from premium Uruguayan merino wool sourced directly from local farms in the country's northern regions. Also worthy of note is the elegant white bisht worn by the players of Saudi Arabia.
Senegal continues the tradition established during the Africa Cup of Nations and traveled wearing garments inspired by local heritage—specifically a gray and green outfit designed by xakeb.
PUMA, Sacoor Brothers and Mackage: the Fashion of Groups J, K and L
Austria wore a special collection by PUMA, its technical sponsor. The exclusive line was designed by Salehe Bembury for the brand.
PUMA has also created a special collection for Portugal, but the national team's official formalwear partner remains Sacoor Brothers, whose collaboration has continued since 2018. Uzbekistan's first-ever FIFA World Cup appearance is fully outfitted by 7SABER, which has produced not only the playing kits but also the team's travelwear.
A hoodie and white T-shirt paired with a gray jacket and trousers define the collection created by Mackage for Croatia. The real surprise, however, comes from Panama, which traveled in a striking dark suit designed by BOSS.