adidas has unveiled Lamine Yamal's new logo LY304
adidas has officially unveiled the new logo of Lamine Yamal. Rumors that the German brand would develop a symbol for Barcelona’s young superstar had been circulating for months, but now the definitive confirmation has arrived with the social launch, which shows Yamal himself sketching before taking a sheet of paper and turning it into a plane that, in flight, transforms into his mark. Specifically, the logo combines the letters LY, the initials of the Spanish player, and 304, the last digits of the postal code of Rocafonda in Mataró, his home neighborhood. The inspiration obviously comes from Yamal’s celebration which, since his debut at 15 years, 9 months and 16 days, has seen him celebrate each goal by recreating the number 304 by holding his hands in front of his chest.
A celebration that, for the moment, has been set aside to make room for a new gesture. Now Yamal no longer forms 304 with his hands in front of his chest; to finish his celebration he looks straight into the camera and mimics the act of placing a crown on his head, as if to reiterate that he is the best footballer in the world. The first signs appeared during the preseason friendlies, between a tour in Asia and prestigious clashes in Europe, followed by his first official goals in La Liga celebrated in the same way. He's him. Otherwise, there would be no other way to explain Barcelona’s decision to give him the number 10 shirt, effectively anointing him Messi’s heir in the history of the blaugrana club.
The creation of a personalized logo is the latest confirmation of the value that Lamine Yamal represents for all the brands associated with him. It is fair to say that the Spaniard is adidas’s most important ambassador and that even today, at just 18, he has earned a place among the brand’s immortal figures alongside Messi, Zidane, and Beckham. Then there are the endorsement deals as a brand ambassador for Beats by Dre and Oppo, as well as the contract with Powerade, plus others on the horizon—for example, it may only be a matter of time before he signs an exclusive contract with a sunglasses brand. Yamal is no longer just a footballer. He is a money-making machine, a brand that needed its own identity. Its own logo.
