Chelsea also has its Total 90 jersey Nike has unveiled the Blues' new Third kit

The launch campaign of the kits with Total 90 design continues for Nike’s most important teams. After PSG and Barcelona, it’s now Chelsea’s turn. The Blues have unveiled their new Third kit for the 2025/26 season, a shirt that of course takes inspiration from the past. Specifically from the 2004/05 season, with Nike reinterpreting that year’s third kit by creating a black jersey with the CFC crest, used between 1986 and 2005, in white placed at the center and framed within the T90 circle. White has also been used for the collar and to decorate one of the sleeves. The design is completed by blue accents recalling the club’s traditional colors.

"This is not nostalgia. It’s a rebirth. We’re back." This is the claim accompanying the launch of the new kit, once again inspired by the architectural design of the city of London. For the Home jersey, a geometric pattern was used, inspired precisely by the urban layout of the English capital, highlighting the Chelsea Town Hall. The Saatchi Gallery was the setting for the launch of the new Away jersey, a white kit paying tribute to the Magnificent Magyars of the 1970s, when then-manager Dave Sexton was so fascinated by the Hungarian national team of the 1950s that he had his players wear a white strip with red and green accents to echo the colors of that team.

For the launch of the Third kit, Chelsea used a nighttime reproduction of a street in West London as the setting — a metaphorical bridge between two eras: that of Jose Mourinho, Didier Drogba and Frank Lampard, marked by an almost unrepeatable series of Premier League successes, which today, after the Blues’ triumphs in the Conference League and at the Club World Cup, can hand over the baton to a new winning version of Chelsea, led by manager Enzo Maresca and his new number 10, Cole Palmer.

The new Chelsea Third kit is available at the club’s official store.