Cold Palmer now is a registered trademark Just like CR7
Cold Palmer is no longer just a nickname. It has officially become a registered trademark with the UK Intellectual Property Office, marking a major step in Cole Palmer’s rise as both a footballer and a commercial brand. The Chelsea star filed his application in November 2025, but approval only came through last week. The delay was due to Palmer’s initial request to include the sale of wine, which led to opposition from Château Palmer, a prestigious Bordeaux winery. To resolve the issue, Palmer amended his application by removing all references to wine — a move that paved the way for full trademark approval. According to The Athletic, the Cold Palmer brand can now be used for a surprisingly wide range of products: soaps, bath salts, snacks, razors, mobile phone cases, drones, underwater vehicles, stationery, toys, Christmas crackers and teddy bears.
The Celebration
One notable aspect of Palmer’s trademark journey is that he has not yet been able to register the celebration that made him instantly recognizable. His now-iconic pose sees the English forward cross his arms over his chest, mimicking the gesture of someone who’s cold, all while remaining perfectly unbothered by the chaos around him — teammates and fans erupting in celebration. Palmer adopted the celebration from Morgan Rogers of Aston Villa, his former Manchester City youth teammate, but it was Palmer who first performed it on December 30, 2023, after scoring away to Luton Town in the Premier League.
“It symbolises joy, passion and hard determination for the game, plus it’s funny as it works well with my name. Everyone knows it’s my celebration. Lots of people might have done it (before me), but everybody knows it is my celebration,” Palmer told the Daily Telegraph. He has submitted an official application, including a two-second video of the celebration, but it has yet to be approved. Crucially, Palmer is the sole owner of the Cold Palmer trademark. This means Chelsea cannot fully commercialize their star’s image without first striking a deal with him. The same applies to the Premier League and even to video game companies like Electronic Arts, which will need to secure separate agreements to feature Cold Palmer in future titles. Cole Palmer is no longer just a player — he’s a brand. Cold Palmer.
Other Examples
Palmer’s move follows a long line of footballers who have turned their names, celebrations, and nicknames into protected intellectual property. The most famous case is undoubtedly Cristiano Ronaldo, who owns the CR7 mark and the rights to his trademark “Siuuuu!” celebration. Lionel Messi registered his surname, while Paul Pogba trademarked the dab — his signature celebration that became a global phenomenon. Erling Haaland has trademarked his lotus pose celebration in Norway.
Gareth Bale registered “Eleven of Hearts,” a clever nod to both his heart-shaped goal celebration and the number 11 he wore for most of his career. The trademark, however, was never expanded into a product line. Antoine Griezmann trademarked “Grizi,” which not only branded his PUMA signature boots (before his switch to Decathlon) but also allowed him to launch Grizi eSports alongside his brother Théo. Mesut Özil created the M10 Streetwear brand, while Alessandro Del Piero developed the ADP10 trademark, which he used to produce his own line of merchandise and later expanded into AirDP, his eyewear brand for which he also serves as ambassador.
