The Scandi brand worn by the DFB Discover Marc O'Polo: there’s a new fashion partner in town
A trio composed of David Raum, Joshua Kimmich and Karim Adeyemi and a quartet with Antonio Rüdiger, Robert Andrich, Tim Kleindienst and Leroy Sané: this is how the first campaign of Marc O'Polo is presented, the Swedish brand that will dress the German national team, making its debut at the 2026 World Cup – a unique opportunity. Although Marc O’Polo’s first collection has only just been unveiled, the brand officially became the national team’s fashion partner starting from the summer of 2025. A paradigm shift, and above all an aesthetic one, for the DFB, which before collaborating with Marc O’Polo had van Laack as its formal partner. With this announcement, the German national team opens a new season of fashion-brand partnerships, with more international teams set to announce collaborations in the coming months – partnerships destined to take the stage during the magical nights of the 2026 World Cup in North America. For now, Marc O’Polo leads the list.
The official press release reads: “The soft shades of beige, anthracite, and light grey – the base color palette of the collection – offer a harmonious balance between naturalness and understated strength, paired with dynamic check patterns and accents of yellow and green that inject new energy into classic silhouettes. Responsibly crafted from natural, innovative, and recycled materials, the DFB styles embody team spirit and responsibility on and off the pitch: boxy overshirts in compact fabrics, textured knitwear, and fluid wool trousers create a timeless, wintry look that perfectly complements refined details and fine corduroy, combined in effortless layering to convey simplicity and authenticity.”
In fact, this collection seems to inaugurate a trend that so far has only involved club teams such as Inter and Tottenham, which, with their respective partnerships with Canali and BOSS, have chosen color tones very similar to those of the Marc O’Polo line for the DFB. An interesting choice for a brand founded in 1967 in Stockholm and traditionally tied to a different aesthetic.
