Who are the fashion partners of the Champions League teams? From Kairat Almaty to Real Madrid
A new season of the Champions League has begun. As always, attention is focused on what happens on the pitch among the iconic star-studded balls, the special kits created for the occasion and, of course, the plays of the great champions. The Champions League is tradition and for this reason it is a stage that demands style and elegance. Inside the pitch, but also — and above all — off it.
Air travel, transfers and tunnel fits have in fact become an integral part of the experience associated with midweek nights. Credit goes to the fashion brands that over the years have decisively bet on football clubs, aware of the global exposure that only a tournament like the Champions League can guarantee. Consequently, before stepping onto the pitch, coaches and players show off the latest collections of their respective formalwear.
Napoli - Emporio Armani
Napoli returns to the Champions League dressed in Emporio Armani. The label, which already designs the team's jerseys, has created an all-black collection with blue details, featuring crew neck and turtleneck jumpers. The line is completed by backpacks, beauty cases and trolleys.
Kairat Almaty - Ketroy
For their historic first participation in the Champions League, Kairat Almaty turned to Ketroy, already the formalwear provider for the Kazakh national team. The collection features a black shirt-and-trouser combo to be paired with a black jacket with a hoodie that breaks the monotone thanks to yellow — the club's secondary color alongside black — used to color the inside of the hood.
Manchester City - C.P. Company
Confirmed for the 2025/26 season as well is the partnership between Manchester City and C.P. Company. The exceptional ambassador, as always, is Pep Guardiola: the Catalan coach will continue to dictate style on the touchline thanks to a selection of sportswear pieces signed by the Bologna-based brand, bringing the Goggle lenses to the world's most important stage.
Juventus - Giorgio Armani
The latest line from Giorgio Armani for the world of sport is the fashionwear collection created for Juventus. A first part was presented on the occasion of league matches while for Champions League nights the Bianconeri will wear fully deconstructed jackets and soft-cut trousers, with polo shirts and viscose t-shirts.
Inter - Canali
Inter has also confirmed for the 2025/26 season its collaboration with Canali. The Italian brand has designed a line that includes a light-blue top with ribbed sleeve trim and a ribbed collar bearing the club logo, accompanied by a navy blue shirt and trousers. On the bench, coach Cristian Chivu pulled out a white top with a polo collar and a three-button fastening.
Atalanta e Ajax - Replay
The red R of Replay signs the two outfits created for Atalanta. Specifically, these are a white t-shirt and a dark-blue one to be paired with grey trousers or regular-fit denim-effect trousers with an elasticated, drawstring-adjustable waistband and finished with two elegant front French pockets.
Ajax - Replay
Replay also signs the Ajax outfits, partly echoing the collection made for Atalanta. The difference is that the regular-fit denim-effect trousers in this case are not paired with a t-shirt with an elegant crew neck but with a polo that matches the same color as the trousers.
PSV - Gentiluomo
The second Dutch team competing in the Champions League has instead turned to a local brand after ending the partnership with Genti that lasted more than 10 years. PSV's outfits for the 2025/26 season are in fact signed by Gentiluomo, a Dutch fashion house that seeks to reflect the elegance of Italian fashion in its pieces.
PSG - Dior
Paris Saint-Germain's Champions League debut coincided with the launch of their new Dior-designed outfits. Unlike last season, when the French fashion house opted for a classic tailored suit, the reigning champions are sporting a more casual yet still elegant grey look this year.
Marseille - Paul Smith
A classic dark blue jacket and trousers paired with a white shirt and, for the more daring, a blue tie with a wide knot. This is the line designed by Paul Smith for Marseille, a collection that made its grand debut during the first match of the season against Real Madrid at the Santiago Bernabeu.
Pafos - Jack and Jones
Also a first participation in the Champions League for Pafos. After wearing PUMA collections during the qualifying rounds, on the occasion of their debut in the group stage the Cypriot team announced a partnership with Jack and Jones: the first line features a light-blue polo paired with dark-blue shorts and white shoes.
Bayer Leverkusen - Lerros
If on the field a new partnership has arrived thanks to the New Balance collections, off the field a confirmation has come for Bayer Leverkusen. The German team, on Champions League nights, will once again be dressed by Lerros with a black jacket-trouser suit matched either with a shirt of the same color or a grey crew-neck sweater.
Tottenham - Boss
The official partnership between Boss and Tottenham was announced on the occasion of the UEFA Super Cup played in Udine on August 13. On that occasion the Spurs sported a total white look with a cream jacket-and-trousers combo paired with a shirt in a brighter shade of white.
Borussia Dortmund - Søren Fashion
A Danish brand for Borussia Dortmund. The German team arrived in Turin for their debut against Juventus wearing a jacket-and-trousers suit with a matching sweater signed by Søren Fashion. It is one of the longest-standing partnerships, since Søren Fashion has been dressing BVB's formalwear on Champions nights since the 2021/22 season.
Real Madrid - Louis Vuitton
The Champions League has also become attractive to quiet luxury, so it is no surprise that Louis Vuitton has closed a deal with Real Madrid, the team with the most wins in the competition. A collaboration that, in addition to a series of extremely elegant suits, should encourage the Merengues to also use timeless LV travel bags.
Atletico Madrid - Alpha Tauri
A classic white shirt paired with a jacket and trousers. This is the first line presented by Alpha Tauri for the new partnership with Atletico Madrid. A collaboration that allows the Austrian brand linked to Red Bull to be present in the top European competition despite Salzburg's failure to qualify.
