Total 90's invasion at the ATP Finals Not even Carlos Alcaraz and Jannik Sinner are saved
Playing tennis in Total 90 gear? It’s possible, as we saw at the 2025 ATP Finals, thanks to Jannik Sinner and Carlos Alcaraz. Even tennis isn’t immune to the Total 90 aesthetic—this was already hinted at during the last US Open, when Carlos Alcaraz wore a tank top featuring the iconic 90 inside the circle, the signature mark of the template. The 2022 edition of the ATP Finals in Torino confirmed the trend, with a unique twist tied to the collections Sinner and Alcaraz chose to wear.
2025: The Year of Total 90
2025 has truly been the year of Total 90. Nike’s decision to bring back the template sparked huge excitement, with every new drop eagerly anticipated. This applied to the relaunch of the shoes, both in classic colorways and bold, experimental designs. Last summer, it extended to all the Third Kits of the major European football teams sponsored by Nike. Instagram feeds were filled with daring reinterpretations of the aesthetic—like a longsleeve with red and black vertical stripes, clearly inspired by the AC Milan Home jersey for the 2024/25 season. Among the standout collections were the collaborations with Slam Jam and Palace Skateboards—the very collections worn by Sinner and Alcaraz.
What Sinner and Alcaraz Wore
Jannik Sinner opted for a black short-sleeve t-shirt from Nike’s collaboration with Slam Jam. Carlos Alcaraz, meanwhile, wore the latest shoes from the Palace collaboration, also inspired by the Total 90 line and featuring fluorescent yellow details. It’s an imaginary bridge between football and tennis, and a clear example of Nike’s strategy: using the media exposure of world-famous athletes to promote their special collections and connect with streetwear communities and subcultures.
The Total 90 Success
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Months after the relaunch, it’s clear that Nike hit the mark with Total 90. Every item released has lived up to expectations, giving even younger generations a taste of the coolness that once dominated football fields in the 2004/05 season. The true breakthrough of this revival lies in Nike’s ability to bring the Total 90 aesthetic beyond football. The 2025 Total 90 collections won’t just make us think of shoes or football jerseys—they might just remind us first of Sinner and Alcaraz, playing tennis in Total 90 gear.
