After Milano and Genova, Cisalfa sport brings Sweet Soccer to two new Italian cities We'll see in Cagliari and Catanzaro

After its first stop in Milan and the second one in Genova, Sweet Soccer, the project by nss sports and Cisalfa Sport, is ready to bring its celebration of street football to three more Italian cities: Genoa on June 26, Cagliari on July 4, and Catanzaro in September 2026. A journey across Italy that follows the trajectory of a culture capable of transcending the pitch to become an aesthetic language, a social phenomenon, and a point of reference for new generations.

Street football has always represented much more than just a sport: it is a space for connection, an archive of gestures and codes. Sweet Soccer was created precisely to tell this story, transforming squares and urban playgrounds into meeting places where sport and culture naturally intersect.

The new stops on the tour also reflect Cisalfa Sport's expansion across Italy. Genoa, Cagliari, and Catanzaro have all recently welcomed new stores from the brand: from the location inaugurated at the Waterfront Mall in the Ligurian capital, to the opening in Elmas, the largest Cisalfa Sport store in Sardinia, and the new space inside the Le Fontane Retail Park in Catanzaro. These three openings demonstrate the company's commitment to strengthening its connection with local communities that are increasingly drawn to the intersection of sports performance, lifestyle, and urban culture.

With these new stops, Sweet Soccer continues to tell the story of football as a cultural phenomenon capable of shaping the contemporary imagination far beyond the ninety minutes of a match. A project that celebrates the street as a place of expression, creativity, and belonging, where every game becomes part of a broader narrative about identity, style, and community.