Formula 1 has fallen in love with the U.S.A. All the special liveries for the 2025 United States Grand Prix
The balance of power in Formula 1 has changed. Once, the United States was an off-limits territory, but today it is the main market. The push from Liberty Media, combined with the success of Drive to Survive—which is worth highlighting once again—has been decisive in overturning the hierarchy and allowing the circus to reconquer the States after the diplomatic incident of 2005, when at Indianapolis the Michelin-equipped cars decided not to race the Grand Prix for safety reasons, leaving only the six Bridgestone-equipped cars on track.
Today, the scene has been completely transformed. Not only has Formula 1 returned to the United States, but its success has been so overwhelming that Apple TV has signed an exclusive agreement with Liberty Media for the television rights in the United States, starting in 2026 and continuing for the following five years. The deal is worth around $150 million per season, totalling $750 million. On top of that it now boasts three Grands Prix on the calendar: Miami, Austin, and Las Vegas. While waiting to return to the Strip, Formula 1 stops this weekend in Texas at Austin’s Circuit of the Americas. It’s an event eagerly anticipated not only by fans but also by the teams, as—precisely to underline the importance of the United States in their corporate strategies—they have unveiled special liveries.
McLaren
The Google Gemini palette takes its place on McLaren’s papaya-colored livery. Fresh off its Constructors’ title, the second in a row, the team has altered its aesthetics while keeping the original design intact but changing some tones. The black from the sidepods and nose tip is gone, replaced by silver inserts. The new livery is also matched with a special all-white race suit featuring papaya inserts along the sides, similar to what was seen earlier in the season at Monaco.
Williams
A dive into the past for Williams, which takes inspiration from 2002 for its special livery. The official colors—white and blue—remain unchanged, but their arrangement has been modified to recreate the iconic alternating segments between the nose and side panels of the car driven at the time by Ralf Schumacher and Juan Pablo Montoya.
Alpine
A touch of yellow colors the pink and blue livery of Alpine. A small insert placed on the rear of the car doesn’t revolutionize the design but rather adds an extra vibrant detail to one of the sport’s most extravagant color combinations. Officially, these inserts mark the new partnership with the e-commerce platform Mercado Libre.
Aston Martin
They say it’s the details that make the difference in Formula 1—that every hundredth of a second gained can turn defeat into victory. Nothing can be left to chance. Hundreds of engineers work day and night to create the fastest car possible, using scientific formulas that are hard for fans to comprehend. And it’s precisely those formulas that now appear on Aston Martin’s livery thanks to its collaboration with Aramco. Small writings, as if chalked by hand on a blackboard, are scattered across the entire livery.
Haas
For Haas—currently the only American team on the grid while waiting for Cadillac’s arrival in 2026—any race on U.S. soil is a special moment, as it coincides with its home Grand Prix. Austin therefore becomes the perfect opportunity to celebrate this patriotic bond with a reworking of the official colors (red, white, and black) to recreate the stars and stripes motif of the American flag.
Racing Bulls
The team that decided to be the boldest with colors and patterns is undoubtedly Racing Bulls. After the surprising collaboration with Slawn for the Silverstone Grand Prix, the livery for Austin is designed by Shaboozey. The result is a striking black pearl and amber tortoiseshell pattern that reflects the western soul of Texas and, above all, the maverick spirit that has always characterized Red Bull’s Formula 1 ventures.
Mercedes
Last but not least, it is worth mentioning what Mercedes has done. No special livery this case, but in Austin the race suits of George Russell and Kimi Antonelli change color. The total black look is gone, making way for a special sand-colored adidas-branded design with brown details, such as the three stripes on the shoulders and a pattern inspired by the cracks in the dry Texan ground.
